Research

Ideas grounded in evidence.

My research connects entrepreneurship, innovation, technology, and development: why do similar technologies produce different outcomes across people, ventures, and places?

CURRENT RESEARCH & PROJECTS

Capabilities, ecosystems, and the changing nature of enterprise.

Women’s digital entrepreneurship

From adoption to capability depreciation: Women’s digital entrepreneurship in growth markets. With A. Rizwan and N. Pinzon. Presented at the British Academy of Management Conference, Royal Holloway, University of London, 🇬🇧 United Kingdom (2026).

AI-enabled gigpreneurship

From gig work to AI-enabled gigpreneurship: Reconfiguring entrepreneurial ecosystems in the platform era. Presented at the British Academy of Management Conference, 🇬🇧 United Kingdom (2026). Examining the shift from discrete tasks toward entrepreneurial activity on platforms.

AI & startup ecosystems

My forthcoming Routledge book examines AI for entrepreneurship and innovation with a focus on startup ecosystems in growth markets. Publication is forthcoming in 2027.

Energy poverty & rural markets

My doctoral and earlier UNU-MERIT work studied how household resources, market structures, and institutions shape rural energy access in 🇵🇰 Pakistan. This work connects technology choices with inclusive development.

SELECTED PUBLICATIONS

Research across people, organizations, and innovation.

2026

Networks, leadership, and war: Social entrepreneurial intention among Ukrainian entrepreneurs during active armed conflict.

Dhillon, M., Mirza, B., & Pinzon Rubio, N. · Journal of Social Entrepreneurship.

Accepted for publication

2024

Students’ and faculty continuous intention to use gamification in higher education: A structural analysis.

Saleem, A., Mirza, B., Ahmed, M., & Fülöp, T. · Journal of Infrastructure, Policy and Development, 8(11), 4609.

2023

Alliance learning process and alliance success: The moderating role of openness.

Waheed, A., Shafiq, S., & Mirza, B. · Journal of Asia Business Studies, 17(4), 873–894.

2022

Understanding the dynamic nexus between ethical leadership and employees’ innovative performance: The intermediating mechanism of social capital.

Ullah, I., Mirza, B., & Hameed, R. M. · Asian Journal of Business Ethics, 11, 45–65.

2021

Role of university–industry linkages and its impact on innovation: Evidence from Pakistan.

Waryyam, T., Mirza, B., & Waheed, A. · Global Regional Review, 6(2), 126–144.

2021

Techno-entrepreneurial ecosystem of Pakistan and the role of government-supported business incubation centers: A descriptive study.

Sabeen, Z., & Mirza, B. · Academy of Entrepreneurship Journal, 27, Special Issue 3.

2021

The influence of ethical leadership on innovative performance: Modeling the mediating role of intellectual capital.

Ullah, I., Mirza, B., & Jamil, A. · Journal of Management Development, 40(4), 273–292.

2019

Examination of knowledge management and market orientation, innovation and organizational performance: Insights from telecom sector of Pakistan.

Ullah, I., Mirza, B., Kashif, A. R., & Abbas, F. · Knowledge Management & E-Learning, 11(4), 522–551.

2011

Why the rural rich remain energy poor.

Mirza, B., & Kemp, R. · Consilience: The Journal of Sustainable Development, 6(1), 133–155.

TEACHING CASES & OPEN RESEARCH

Research that travels into the classroom.

2025

Jüsto’s growth dilemma: Can a startup sustain disruption at scale?

Mirza, B. · SAGE Business Cases.

2025

Profit and purpose in a mission-driven market: The case of Sustainology.

Russo, E., Mirza, B., Mataruna, L., & Roy, S. · Emerald Emerging Market Case Studies.

2015

Energy poverty and the perception of, and satisfaction with, renewable energy technologies: The case of solar villages in Pakistan.

Mirza, B. · Sustainable Access to Energy in the Global South, Springer, pp. 113–127.

2010

Towards a new measurement of energy poverty: A cross-community analysis of rural communities in Pakistan.

Mirza, B., & Szirmai, A. · UNU-MERIT Working Paper 2010-024.

COLLABORATION

Have a question we could explore together?

I welcome conversations around entrepreneurship, AI, innovation ecosystems, entrepreneurial learning, and inclusive development. For individual research guidance, explore the research clinic; for institutional work, share a project brief.

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